2006 SEMA International Best New Product Award Winner!

Huntington Beach - Monday, November 20, 2006

Pure Power! Lifetime Drop-in Mercedes Benz Oil Filter

Pure Power! lands in the Winner's Circle again this year at SEMA. For the second straight year Pure Power! received the prestigious International New Product Award given by a jury comprised of leading international journalists. This year's Award goes to the ONLY cleanable Lifetime Drop-in Oil Filter for Mercedes Benz 1997 through 2007 V6 and V8.


For the location of your nearest dealer or for more information on the most revolutionary Ford Power Stroke oil filter system on the market, contact Pure Power!® at 714-894-2994 or log on to www.GoPurePower.com..

About Pure Power!®

Pure Power! Incorporated has spent the last eight years in Research, Development and Marketing of its proprietary line of patented, Extreme High Performance (EHP®) Lubricants and cleanable/reusable stainless steel oil and fuel Lifetime Filters®. Utilizing the most stringent testing standards both the Pure Power! Lubricant and Filter products have been proven to significantly out perform and exceed all specifications for similar products. Pure Power! Products have achieved successful sales in government, military and commercial fleets, as well as many record setting racing champions. In addition, traditional everyday street vehicles, industrial, mining and heavy-duty construction equipment, marine and off-road equipment have found the same exceptional benefits. Our national and international customers include Federal, State and County governments, local municipalities, aerospace, manufacturing, marine, recreation, auto, truck & bus fleets, automotive dealers & repair facilities, farming, dairies, construction and mining. Used by such companies as the U.S. Postal Service, U. S. Air Force, County of Orange, Cities of Santa Ana and Westminster as well as Boeing, Textron, Meadow Gold, Adohr Farm, Swiss Dairy, Todds Enterprises, Inc. to name just a few. We have major racing champions winning and setting new records at every major racing event on track, off road, off shore, and in the air.

Pure Power! Incorporated is a member in good standing of many prestigious industry associations including: SEMA, ARMO, HRIA, MPMC, SBN, LTAA, SCC, USWCC, TMC, NAWBO, ILMA, API, UCC, ThomasNet.com, STLE, CIMA, CTA, Chemtrec, HBCC and USCC.