News Release

PurePower! News release information.





View Video from PRI 2007 on Reusable PurePower! Oil Filter.
Huntington Beach - Tuesday, November 20, 2007

View Video from PRI 2007 on Reusable PurePower! Oil Filter.

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2006 SEMA International Best New Product Award Winner!
Huntington Beach - Monday, November 20, 2006

Pure Power! Lifetime Drop-in Mercedes Benz Oil Filter

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Pure Power!® Lifetime Drop-In Oil Filter for Ford 6.0L Power Stroke
Huntington Beach - Tuesday, November 07, 2006

Did you know the oil filter on your Ford 6.0L Power Stroke DOES NOT filter your engine oil? That's right, the oil filter you buy at your dealership or quick lube and tune shop DOES NOT filter your engine oil. These conventional diesel oil filters use a by-pass system which allows contaminated oil loaded with potentially harmful particles to go around the pleated paper oil filter (instead of through it).

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Pure Power!® Lifetime Oil Filter Receives SEMA International New Product Award
Huntington Beach, CA - Friday, March 17, 2006

Pure Power!® is the number one lifetime oil filter among professional racing teams, fleet services, performance enthusiast and the media throughout the world. At the 2005 SEMA show, the Pure Power!® Lifetime Oil Filter received the International New Product Award. The award was chosen by a prestigious jury comprised of leading international journalists and Pure Power!® was the only oil filter manufacturer to receive this award.

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Pure Power!® Drop-In Oil Filter for Ford 6.0L Power Stroke Awarded SEMA Best New Pickup/SUV/Van Product 2006 Runner-Up
Huntington Beach, CA - Wednesday, March 08, 2006

Pure Power!® proud to announce that it's drop in oil filter for the Ford 6.0L Power Stroke was awarded the SEMA Best New Pickup/SUV/Van product runner-up for 2005. The award was chosen by a prestigious jury comprised of leading international journalists and Pure Power!® was chosen among a field of 1,100 competitors.

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2005 SEMA Runner Up Best New Product Van/Pickup/Sport-Utility Award Winner!
Huntington Beach - Sunday, November 20, 2005

Pure Power! Lifetime Drop-in Oil Filter

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2005 SEMA International Best New Product Award Winner!
Huntington Beach - Sunday, November 20, 2005

Pure Power! Lifetime Racing Oil Filter

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Pure Power!® Lifetime Oil Filter Systems® For Cars, Trucks & SUV's
Huntington Beach, CA - Monday, November 07, 2005

Did you know the oil filter on your engine DOES NOT filter your engine oil? That's right, the oil filter you buy at your dealership or quick lube and tune shop DOES NOT filter your engine oil. These conventional oil filters use a by-pass system which allows contaminated oil loaded with potentially harmful particles to go around the pleated paper oil filter (instead of through it). The problem is the harmful particles trapped inside the filter can be loosened again into the oil flow going through the engine. The result? Reduced horsepower and gas mileage, increased engine wear and increased emissions. And, frequent changes increases maintenance costs and toxic waste which is harmful to the environment.

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Pure Power!® Racing Oil Filter
Huntington Beach, CA - Saturday, October 15, 2005

The demands racing can place upon an engine are in a word: extreme. From drag racing to road racing to just about any form of racing you can think of, the engines driving these vehicles need extreme protection. That's where the Pure Power!® Racing Oil Filter comes into play. Of course, Pure Power!® is no stranger to the racing marketplace. Our products are used by World Champion Racers and have broken world records on land, air and sea (NASCAR, Busch, NHRA, IHRA, Craftsman Trucks, MTRA, Pacific Offshore Racing, ABPA, Gold Cup, Air Racing, etc.).

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Pure Power!® EHP Motor Oils
Huntington Beach, CA - Saturday, October 15, 2005

Pop quiz: What's item is considered the heart of any vehicle? Answer: the engine. What's your vehicle worth? What's your engine worth? How much have you invested into them? Any savvy financial advisor (or insurance agent) will tell you to protect your investment. Now, there is an easy and cost effective way to protect your high performance investment. How? With Pure Power! EHP (Extreme High Performance) motor oils.

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Pure Power!® EHP Lubricants & Grease
Huntington Beach, CA - Saturday, October 15, 2005

High performance vehicles are far more demanding than regular vehicles. They produce higher horsepower, torque and mechanical stress. As a result, the increased heat and friction significantly increases wear while reducing component life. This is why high performance vehicles demand high performance lubricants and grease. However, many enthusiasts spend thousands on high performance components without protecting their investment with high performance lubricants and grease.

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