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Some of the magazines that have published articles on PurePower! Lifetime Filters
These are just some of the magazines that have published articles and tests on our lifetime oil filters. We've convinced all of them to switch to PurePower! lifetime oil filters, shouldn't you?
Articles
Published articles about PurePower! products.
Pure Power Oil Filter - Cheap Horse Power!
Bike Works - March, 2007
There are only a few ways to make cheap horsepower without tearing a motor apart: Air-intake filter, exhaust pipes, and now, an oil filter from Pure Power. It doesn’t actually add horsepower, though; it reduces the parasitic drag created by standard oil filters. Parasitic drag is the power required to move the internal components of a motor—it takes power to move a piston on the intake stroke to fill the chamber, meaning air friction is a factor because the piston rings drag against the cylinder walls and create drag, and valve springs and higher compression motors also create more hurdles.
Read More
OIL 101 High-Performance Motor Oil Answers for Hot Rodders.
Rod & Custom - March, 2007
When Kelly Tidwell was 13, he bought drain oil for five cents a quart to use in his first car, a ’35 Chevy. “We didn’t know any better,” he tells us. “Oil was oil. We had no information about this.” He has a lot of information about it now. As the co-founder of Pure Power! EHP Lubricants and Lifetime Filters, Kelly has been making oils for more than 20 years. Since most of the rest of us don’t know much more about oil than the 13-year-old kid pouring drain oil into his car, we visited Kelly at Pure Power! to learn more.
Read More
Pure Power's Incredible Resuable Oil Filter
Street Chopper - February, 2007
We admit that we were very skeptical about this filter at first. It sounds impossible, but when Kelly Tidwell, owner of Pure Power Lubricants, described an oil filter he invented that could develop horsepower and torque increases of up to 15 percent, we had to see it for ourselves. But that's not all this filter does in fact, this is probably one of the most interesting new products we've come across this entire year.
Read More
A Slippery Subject - What every street rodder needs to know about engine oil.
Street Rodder - February, 2007
Of all the advanced technologies that have impacted the automobile, some of the most significant, and perhaps the most seldom recognized, are the advancements in lubricants. And while modern engines, like all the other components cars contain, have become more refined, much of the mechanical longevity we enjoy from our vehicles today can be traced to the oils we generally take for granted.
Read More
Tested : PurePower! Reusable Oil Filter
Hot Rod Magazine - April, 2006
Here's an oil filter that we're happy to pay $200 for. It's the Pure Power Lifetime Filter System from a company known for performance lubricants. It's a convenient spin-on-style filter that's available for most engine applications, but it features a removable, cleanable stainless-steel filter element captured in a billet-aluminnun housing that's burstproof to 1,000 psi and leakproof with Viton seals. Remote filter setups are also available!
Read More
The Old Dog Meets New Tricks! - The last oil filter you will ever buy
Vette Magazine - August, 2005
We've seeen a lot of trick items on the market. Some work, while a few do nothing more than look pretty. The yearly SEMA show, held in Las Vegas, is the premier aftermarket showcase where both extremes are in full view (we reported on several such displays in our June issue). Pure Power of Huntington Beach, California, was one of the many business that made its presence known at SEMA and was more than happy to talk shop with Team VETTE about one of its many products.
Read More
Published articles about PurePower! products.
Pure Power Oil Filter - Cheap Horse Power!
Bike Works - March, 2007
There are only a few ways to make cheap horsepower without tearing a motor apart: Air-intake filter, exhaust pipes, and now, an oil filter from Pure Power. It doesn’t actually add horsepower, though; it reduces the parasitic drag created by standard oil filters. Parasitic drag is the power required to move the internal components of a motor—it takes power to move a piston on the intake stroke to fill the chamber, meaning air friction is a factor because the piston rings drag against the cylinder walls and create drag, and valve springs and higher compression motors also create more hurdles.
Read MoreOIL 101 High-Performance Motor Oil Answers for Hot Rodders.
Rod & Custom - March, 2007
When Kelly Tidwell was 13, he bought drain oil for five cents a quart to use in his first car, a ’35 Chevy. “We didn’t know any better,” he tells us. “Oil was oil. We had no information about this.” He has a lot of information about it now. As the co-founder of Pure Power! EHP Lubricants and Lifetime Filters, Kelly has been making oils for more than 20 years. Since most of the rest of us don’t know much more about oil than the 13-year-old kid pouring drain oil into his car, we visited Kelly at Pure Power! to learn more.
Read MorePure Power's Incredible Resuable Oil Filter
Street Chopper - February, 2007
We admit that we were very skeptical about this filter at first. It sounds impossible, but when Kelly Tidwell, owner of Pure Power Lubricants, described an oil filter he invented that could develop horsepower and torque increases of up to 15 percent, we had to see it for ourselves. But that's not all this filter does in fact, this is probably one of the most interesting new products we've come across this entire year.
Read MoreA Slippery Subject - What every street rodder needs to know about engine oil.
Street Rodder - February, 2007
Of all the advanced technologies that have impacted the automobile, some of the most significant, and perhaps the most seldom recognized, are the advancements in lubricants. And while modern engines, like all the other components cars contain, have become more refined, much of the mechanical longevity we enjoy from our vehicles today can be traced to the oils we generally take for granted.
Read MoreTested : PurePower! Reusable Oil Filter
Hot Rod Magazine - April, 2006
Here's an oil filter that we're happy to pay $200 for. It's the Pure Power Lifetime Filter System from a company known for performance lubricants. It's a convenient spin-on-style filter that's available for most engine applications, but it features a removable, cleanable stainless-steel filter element captured in a billet-aluminnun housing that's burstproof to 1,000 psi and leakproof with Viton seals. Remote filter setups are also available!
Read MoreThe Old Dog Meets New Tricks! - The last oil filter you will ever buy
Vette Magazine - August, 2005
We've seeen a lot of trick items on the market. Some work, while a few do nothing more than look pretty. The yearly SEMA show, held in Las Vegas, is the premier aftermarket showcase where both extremes are in full view (we reported on several such displays in our June issue). Pure Power of Huntington Beach, California, was one of the many business that made its presence known at SEMA and was more than happy to talk shop with Team VETTE about one of its many products.
Read MorePure Power! Incorporated
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