Pure Power! Lifetime Oil Filters®
HUNTINGTON BEACH, CA (October 21, 2004) –
Pure Power! EHP® Motor Oils and Lubricants
Pure Power! Incorporated based in Huntington Beach,
California is proud to announce that its revolutionary design for Cleanable Oil Filters has
been accepted as an entry in “Best New Product” in three categories at the premier automotive
specialty products trade event in the world.
The Specialty Equipment Market Association (SEMA) annually draws the industry's brightest minds
and hottest products to one place, the Las Vegas Convention Center. As part of AAIW, the SEMA
Show attracts more than 100,000 industry leaders from over 100 countries for unlimited profit
opportunities in the automotive, truck, SUV, marine and RV industry. SEMA Show 2004 is expected
to draw over 50,000 domestic and international buyers through two million square feet of exhibits.
Pure Power! Incorporated designs and manufactures revolutionary automotive performance products
for Street, Fleet, Racing, RV, HD, Marine and Industrial applications, engineered to have a
positive impact on the environment. This year’s entry in “Best New Products” is:
Pure Power! Lifetime Oil Filter Systems®
which are completely CLEANABLE AND REUSABLE for the lifetime of the engine. Spin-on direct replacement
or unique remote design. High flow inlet, one pass absolute filtration through
duplex woven T306
Stainless Steel. 6061 T6 Billet Aluminum Housing, Viton seals at all sealing surfaces, easy inspection
canister to monitor engine condition. Lowers oil temperature, eliminates disposal cost and toxic waste
of throw away filters, extends oil change intervals, reduces used oil waste stream. Use parts cleaning
vat in garage or field clean with hot soapy water. Never buy another filter again. No disposal charges.
90% improvement shown in Independent laboratory testing at Southwest Research Institute, and field testing
by Mack Truck and the U.S. Postal Service, available for all engines.
Pure Power! will also be featuring: Pure Power! EHP® Motor Oils, Grease and Lubricants: Extreme
Long Drain Lubricants for Racing, Street, Fleet, Marine and Industrial applications.
API Certified and Licensed Motor Oils for Long Drain and Energy Conserving. PROVEN SUPERIOR TO SYNTHETICS
These Extreme High Performance Lubricants are used by World Champion Racers and have broken World Records
on land, air and sea. (NHRA, IHRA, NASCAR, BUSCH, CRAFTSMAN TRUCKS, PACIFIC OFFSHORE RACING, GOLD CUP
AIR RACING, etc).
Pure Power! will be in the Racing and Performance Section Booth #24804.
Reusable Oil Filters & Extreme High Performance Lubricants make a winning combination to save money, equipment, time and the environment!
If it’s Pure Power! – It’s Extreme High Performance