Pure Power! Incorporated has spent the last eight years in Research, Development and Marketing of its proprietary line of patented, Extreme High Performance (EHP®) Lubricants and cleanable/reusable stainless steel oil and fuel Lifetime Filters®. Utilizing the most stringent testing standards both the Pure Power! Lubricant and Filter products have been proven to significantly out perform and exceed all specifications for similar products. Pure Power! Products have achieved successful sales in government, military and commercial fleets, as well as many record setting racing champions. In addition, traditional everyday street vehicles, industrial, mining and heavy-duty construction equipment, marine and off-road equipment have found the same exceptional benefits. Our national and international customers include Federal, State and County governments, local municipalities, aerospace, manufacturing, marine, recreation, auto, truck & bus fleets, automotive dealers & repair facilities, farming, dairies, construction and mining. Used by such companies as the U.S. Postal Service, U. S. Air Force, County of Orange, Cities of Santa Ana and Westminster as well as Boeing, Textron, Meadow Gold, Adohr Farm, Swiss Dairy, Todds Enterprises, Inc. to name just a few. We have major racing champions winning and setting new records at every major racing event on track, off road, off shore, and in the air.
Fran Cyrus is the President, CEO and Co-Founder of Pure Power! Incorporated. Previously, Ms. Cyrus was the Vice President and Co-Founder of S.T.D. Enterprises, Inc., which developed, patented, manufactured and sold motorcycle performance parts. She also founded CyChem Corporation in which she was President and CEO. CyChem Corporation developed and marketed chemicals for airlines, military and industrial use. Overall, she has over 30 years experience in corporate development, accounting, administration, marketing and sales. Ms. Cyrus has played a vital role in management, marketing, creating an efficient business structure, shaping the direction of the business, and developing the corporate Internet site. Ms. Cyrus is a member in good standing of several manufacturing and lubrication associations.
Kelly Tidwell is the Vice President and Co-Founder of Pure Power! Incorporated. He is in charge of Research & Development of new products, laboratory and field-testing, quality assurance, and industry standards and regulations. Formerly, he was the President and Co-Founder of S.T.D. Enterprises, Inc. In the 70’s and early 80’s Mr. Tidwell was the Manager of Product Development for Turbo International of Houston, TX where he designed, patented and was the first to receive a California Air Resources Board Certification of a turbo system for automobiles, trucks and motorhomes. He holds multiple mechanical and liquid process patents, is a Member of Who’s Who of Inventors, a member of the Society of Tribologists and Lubrication Engineers, and has been a consultant for many Fortune 500 companies such as General Motors, Ford, Chrysler, Winnebago and Pace Arrow/Southwind. Mr. Tidwell is a former World Champion Drag Racer and served two tours of duty with S.O.F. in Vietnam.
Pure Power! Incorporated has set as its mission, to satisfy the consumer’s desire for environmentally friendly, all-natural, mineral based lubricants, which lower emissions and increase engine performance and longevity. Pure Power! Incorporated is fully committed to improving the environment through consumer education and providing extreme high performance recyclable products.
Pure Power! Incorporated is a member in good standing of many prestigious industry associations including:
American Petroleum Institute
API is the major national trade association representing the entire petroleum industry: exploration and production, transportation, refining, and marketing. With headquarters in Washington, D.C., and petroleum councils in 33 states, it is a forum for all parts of the oil and natural gas industry to pursue priority public policy objectives and advance the interests of the industry in a legally appropriate manner.
The API name and symbol are a mark of quality recognized worldwide. Manufacturers are licensed to imprint products with the monogram that represents API's exacting specifications. Consumer Reports magazine advises readers to look for the API "starburst" on motor oils. All engine manufacturers recommend API certified motor oils.
Independent Lubricant Manufacturer Association
I.L.M.A. was established in 1948 to meet the needs of its members by providing a forum for interaction in areas of common interest, and to provide group effort in the economic, political and technical environments where group, rather than individual, effort is more effective.
The Society of Tribologists and Lubrication Engineers
Formed in 1944 to encourage the active cooperation of the industry and the profession in advancing the knowledge and application of the science of lubrication in all of its branches. It supports and stimulates the study and development of the theory and practice of the techniques of lubrication. S.T.L.E. accumulates and disseminates lubrication information and promotes higher standards of lubrication.
Specialty Equipment Manufacturer Association
For more than 30 years S.E.M.A. has provided legislative assistance, OEM relations, technical assistance, communications, marketing tools, education and scholarships to after market automotive manufacturers.
The Maintenance Council - American Trucking Associations, Inc.
The purpose of this Council formed in 1956 is for the improvement of transport equipment, its maintenance and maintenance management in order to benefit society through the highest standards of transport productivity and safety.
Construction Industry Manufacturer Association
CIMA is the trade group for the construction equipment industry - representing the business interests worldwide of machinery manufacturers and service providers.
California Trucking Association
Serving the needs of California’s truckers, providing seminars, industry shows and industry links.
Chemtrec, the Chemical Transportation Emergency Center, provides information and/or assistance to those involved in or responding to chemical or hazardous material emergencies. Established in 1971, it is a public service of the Chemical Manufacturers Association in Washington, D.C.
Huntington Beach Chamber of Commerce
United States Chamber of Commerce
Pure Power! Incorporated
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