Pure Power! Lifetime Filters are Competition Proven™ by being in the winner’s circle of every major racing venue on land, sea and air! Our cleanable, reusable filters have been used to set and maintain world records in NASCAR, NHRA, ADRL, IHRA, SCCA, APBA, POPRA, SCTA, SCORE, AMA and more. Racing legends such as "Big Daddy" Don Garlits and many others depend on our filters on the street and on the track. With Pure Power! you get better filtration, improved oil flow and cooler operating temperatures to keep your race engine running smoothly.
Pure Power! is the most award winning cleanable filter in the world, winning multiple SEMA and International Awards for design, innovation and performance. Multiple U.S. Utility Patents have been issued to Pure Power! for Spin-on, Drop-in Cartridge and Remote designs covering more than 30,000 applications for all types of engines and equipment. Independent SAE Lab tests performed at Southwest Research Institute, show that Pure Power! Lifetime Filters perform better than conventional oil filters in improved debris removal, flow rate and burst rate. Pure Power! Lifetime Oil Filter is the only cleanable oil filter to pass stringent SAE laboratory testing required by the FAA.
Don’t forget, Pure Power! Filters are perfect for your tow vehicle, pit support vehicles, motorhomes and generators too. GM, Ford, Navistar, Freightliner, Peterbilt, Volvo, Mercedes…you name it! These cleanable and reusable filters are direct OE replacements for foreign and domestic, gasoline, diesel, propane, CNG, hybrid or any alternative type engines. Our Patented Unique UniMount® fully self-contained Remote Filters are available for universal needs.
Each filter is made right here in the USA by American craftsmen. Make the switch and see for yourself! Check out what our Racers say about Pure Power! Filters in our Rides section.
Did You Know?
The EPA Estimates as many as 700 million oil filters are disposed of annually accounting for almost 2 billion pounds of highly toxic used oil and solids reaching undocumented disposal sites, landfills, lakes, rivers and oceans, each year in the USA. Used engine oil can be highly toxic and carcinogenic, often containing cobalt, lead, antimony, nickel even uranium and other toxic combustion by-products. Most states are now implementing new laws to dispose of used oil filters.