2006 SEMA International Best New Product Award Winner!

Pure Power! Lifetime Drop-in Mercedes Benz Oil Filter Pure Power! lands in the Winner's Circle again this year at SEMA. For the second straight year Pure Power! received the prestigious International New Product Award given by a jury comprised of leading international journalists. This year's Award goes to the ONLY cleanable Lifetime Drop-in Oil Filter for Mercedes Benz 1997 through 2007 V6 and V8.

2005 SEMA International Best New Product Award Winner!

Pure Power! Lifetime Racing Oil Filter (Direct spin-on replacement for HP6) was Awarded the first International New Product Award by a prestigious jury comprised of leading international journalists.

2005 SEMA 1st Runner Up Best New Product Van/Pickup/Sport-Utility Award Winner!

SEMA, the Specialty Equipment Market Association, announced the winners of the New Products Showcase Awards held at the 2005 SEMA Show. The event recognizes the most cutting-edge automotive products either on the market or about to hit the market. This year, nearly 1,200 new products were submitted for consideration.

Criteria that ranked high on the judges' selection for the New Product Showcase Awards included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability.

Pure Power! Lifetime Drop-in Oil Filter for the Ford 6.0 Powerstroke Diesel Truck (the World’s only cleanable/reusable replacement cartridge) was Awarded 1st Runner-up out of over 1500 entries for SEMA Best New Pickup/SUV/Van Product 2006 Presented at the Annual SEMA Show in Las Vegas in recognition of innovative design achievement in a newly developed product for vans, pick-ups or SUVs.

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