'Green' and 'Performance' are rarely used in the same sentence, with Pure Power! you get both. Our Lifetime Oil and Fuel Filters are cleanable and reusable. These filters are designed to improve fuel economy, extend oil change intervals, reduce exhaust emissions and reduce toxic waste, while still providing maximum power. When you buy Pure Power! Lifetime Oil and Fuel Filters, you are saving money while reducing your impact on the environment. With Pure Power! reusable filters, you win and our environment wins!

Pure Power! is the most award winning cleanable filter in the world, winning multiple SEMA and International Awards for design, innovation and performance. Multiple U.S. Utility Patents have been issued to Pure Power! for Spin-on, Drop-in Cartridge and Remote designs covering more than 30,000 applications for all types of engines and equipment. Independent SAE Lab tests performed at Southwest Research Institute, show that Pure Power! Lifetime Filters perform better than conventional oil filters in improved debris removal, flow rate and burst rate. Pure Power! Lifetime Oil Filter is the only cleanable oil filter to pass stringent SAE laboratory testing required by the FAA.

Used oil and used oil filters are one of the most serious concerns for the environment. Several states have recently passed legislation regarding proper disposal of used oil filters. See the presentation we gave a SAE International. According to CalRecycle, one gallon of used oil (from one oil change) can contaminate a million gallons of drinking water (which could supply 50 people for one year). According to the EPA, almost half of all used oil is not recycled. Recycling used oil and filters help, but recycling is expensive, inefficient and inconvenient for most do-it-yourselfers. The average consumer changes oil & filters 3 or 4 times each year, over 10 years, that’s 30 – 40 filters per vehicle. Wouldn’t it be better to buy one filter that actually filters & keeps the oil cleaner, longer? Use less oil, reduce harmful emissions, get better gas mileage and reduce our dependence on foreign oil with Pure Power! Lifetime Filters. Our environment will thank you!

Did You Know?

The EPA Estimates as many as 700 million oil filters are disposed of annually accounting for almost 2 billion pounds of highly toxic used oil and solids reaching undocumented disposal sites, landfills, lakes, rivers and oceans, each year in the USA. Used engine oil can be highly toxic and carcinogenic, often containing cobalt, lead, antimony, nickel even uranium and other toxic combustion by-products. Most states are now implementing new laws to dispose of used oil filters.

Filter Features

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  1. CNC machined 6061 T6 Billet Aluminum, housing
  2. Oversized inlet kidneys to maximize flow
  3. Aerospace "J" cut threads to prevent wear
  4. Starting thread to prevent cross threading
  5. Highest grade Mil-spec Viton® O-Rings
  6. T304 stainless steel filter media. Nominal rating <1 micron
  7. Stainless steel inner and outer support cage
  8. Rare earth (neodymium) magnets to remove ferrous metal
  9. Extreme high temperature NASA ceramic investment to secure element
  10. U.S. Utility Patent #7,413,089

4 Reasons to Switch

Improve Fuel Mileage and lower emissions

Help preserve our natural resources by reducing the use of fossil fuels. By using Pure Power! Lifetime Filters, your oil will stay cleaner longer; you'll get better fuel economy and reduce toxic emissions.

Reduce Toxic Disposal

Reduce toxic storage and disposal of used oil and used oil filters when you use Pure Power! Lifetime Filters. You can also help to reduce oil consumption and our dependence on foreign oil!

Reduce Down Time and Repair Costs

Our reusable oil filters provide superior filtration which keeps the oil cleaner and stronger, longer. Cleaner, stronger oil will allow extended oil change intervals and help to lower other auto repair maintenance costs. Our cleanable fuel filters keep injectors cleaner and will keep your engine running great!

Improve Engine Life

Cooler operating temperatures are one of the many benefits of our filters. Heat is one of the most damaging causes of engine wear, which can result in increased emissions. Protect your engine and the environment with Pure Power! Lifetime Filters.

Get Your Filter Now

Start saving money, your engine, and the environment!

Satisfied Customers

Nick Runkle and Justin Cutter of the Compass Green Project created this mobile greenhouse that travels across the country and is powered by waste vegetable oil filtered with a Pure Power! Filter. They teach practical farming skills and raise awareness on sustainability through workshops and presentations to schools and communities.

The Monrovia High School ROP received 1st Place Winner in the Shell Eco-Marathon, "Thank you for your continual longstanding support of Monrovia H.S. Auto Program."

If you drive a Prius you are already doing a great job at reducing your carbon footprint, with our Lifetime Filters, you could do even better! Fred Faller of Beverly Hills, CA, says, “Pure Power! Filters just work. With our Prius, we noticed that the car has more power and we picked up about 5 mpg too!”

Congratulations to a long time Pure Power! customer, City of Culver City, once again one of North America’s Award Winning Fleets chosen by The 100 Top Fleets and Government Green Fleet organizations. Photo Courtesy of Bobit Publications, Chris Wolski

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