Pure Power! Incorporated designed and engineered the ORIGINAL cleanable 6061 T6 Billet and Stainless Steel Oil and Fuel Filters. We now manufacture thousands of applications for various domestic and foreign, gasoline and diesel engines, including General Motor’s ECO Tech Engine, BMW, Mercedes Benz, Ford Powerstroke Diesel, Sprinter Delivery Vans even Class 8 Heavy Duty Trucks.

Pure Power! is an O.E.M. supplier to Navistar (International Harvester) for Pure Power!® Drop-in Cartridge Lifetime Oil and Fuel Filters for Navistar’s MaxxForce 15 Class 8 Diesel Engines. We also make Drop-in Cartridge Lifetime Oil AND Fuel Filters for the MaxxForce 11 and 13 Class 8 Engines.

Pure Power!® Drop-in Cartridge Lifetime Oil Filter™ is the most award winning cleanable filter in the world.

  • In 2005 the Pure Power!® Drop-in Cartridge Lifetime Oil Filter for the 6.0 and 6.4 Ford Powerstroke Diesel Truck debuted at the SEMA Show in Las Vegas and was awarded the SEMA 1st Runner-Up for Best New Product Award for design, innovation and performance in the Pickup, Van and SUV category.
  • In 2006, for the second straight year, the Pure Power!® Drop-in Cartridge Lifetime Oil Filter received the prestigious International New Product Award given by a jury comprised of leading international journalists. This year’s award goes to the ONLY cleanable Lifetime Drop-in Cartridge Oil Filter for Mercedes Benz 1997 through 2007 V6 and V8.
  • In 2007, again for the third straight year, the Pure Power!® Drop-in Cartridge Lifetime Oil Filter received the prestigious International New Product Award given by a jury comprised of leading international journalists. This year’s award goes to the ONLY cleanable Lifetime Drop-in Cartridge Oil Filter for the General Motors HHR – ECO Tech Engine.
  • The United States Patent and Trademark Office awarded Pure Power! Incorporated a U.S. Utility Patent #8,439,204 for the Reusable Drop-in Cartridge Engine Oil Filters. It is the most comprehensive patent to date for cartridge-style cleanable and reusable filtration devises.

Everyone knows a cleaner engine can improve fuel economy, extend oil drain intervals, increase horsepower, reduce emissions AND can make the engine lasts longer! If that’s what you’re looking for, you’ve found it here with Pure Power!

  • Will NOT void manufacturer's warranty
  • Amortized over a short period, it pays for itself
  • With minimum care it will last longer than your engine
  • May even fit your next vehicle.
  • If possible, Pure Power! will change insert bushing to fit at no charge.
  • More than 30,000 applications for Direct OE replacement
  • U.S. Utility Patent #8,439,204
  • Proudly Made in the USA
  • ISO 9001:2008


  • Clean it and Reuse it, Never throw it away!
  • Performance PLUS Green
  • Cleaner injectors (with Fuel Filter)
  • Increased fuel economy
  • Extended Oil Drain Intervals
  • Increased Horsepower
  • Cooler Operating Temperatures
  • Lower Emissions
  • Improved Debris Removal
  • No Toxic Disposal, Storage or Charges
  • Easy to install. No special tools needed
  • Direct O.E.M Replacement
  • Easy to clean (Hot soapy water)
  • Engine Longevity
  • Nothing out performs it!


  • Certified American 6061 T6 billet aluminum
  • CNC Machined Housing
  • 100% Full flow through stainless steel dual woven T304 filter media
  • Highest grade Mil-Spec Viton O-rings
  • Rare earth (neodymium) magnets
  • 6061 T6 Billet Emergency Relief Valve with Million Cycle S/S Spring and Ball
  • Aerospace Extreme High Temperature Ceramic Investment to secure Element
  • SAE Particle Analysis: 22 absolute
  • Beta Ratio: 1 micron
  • Built to Last, Never throw it away!

Oil is 100% filtered through deep pleated, dual woven, T304 Stainless Steel Filter Media every pass. Independent Laboratory testing at SwRI showed a 90% Improvement in particle debris removal (down to -1 Micron) over paper "throw away" filters. Rare Earth (neodymium) magnets attract ferrous metal debris. With the Pure Power! Drop-in Cartridge Oil Filter, monitoring the engine condition is convenient. Cleaner oil reduces engine wear, maintenance and repair costs. No contamination in landfill, lakes, rivers, oceans.

Since the late 1990s, Pure Power!® Lifetime Filters have been leading the industry in advanced filter technology development. Pure Power!® Lifetime Filters are the ORIGINAL 6061 T6 Billet Aluminum and Stainless Steel Cleanable and Reusable Filters. All American made, covered under Multiple U.S. Utility Patents and are available for more than 30,000 applications including gasoline, diesel, biodiesel, Propane, CNG and all alternate fuel engines. Presently being used around the world on foreign and domestic, street, over-the-road fleets, racing, motorcycles, ATVs, off-road, marine, PWC, motorhomes, buses, farm, mining and military equipment, heavy-duty construction, generators and stationery engines.

Pure Power!® Lifetime Oil Filters are the most Award Winning cleanable filter in the world, winning 2005 SEMA Best New Product 1st Runner up (over more than 1200 entries), as well as multiple National and International Awards for design, innovation and performance. Pure Power's unique oil filtration system is the ONLY cleanable/reusable oil filter proven to be so effective and reliable that it passed stringent F.A.A. testing with flying colors. Pure Power!® Lifetime Oil Filters are used and endorsed by some of the top award winning Best Green Fleets of North America, as well as major commercial and government fleets for millions of trouble free miles. Famous racing legends and world record holders have used Pure Power! to set world records and win major racing events on land, sea and air.

Viton® is a Registered Trademark belonging to DuPont. Pure Power!® and EHP® are Registered Trademarks owned by: Pure Power! Incorporated; Filter images shown are representative and may vary slightly. ©2013 PPI All Rights Reserved.

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